With this being the season of giving and saying thanks, I wanted to share some thoughts on the right way to do it. Unfortunately, it is common in business to rush through your to-do list and quite often that means not thinking hard enough about what gift to give, especially when it comes to giving chotskies at tradeshows. In business, there is much mediocrity.
I'm frequently asked what blogs I follow. The truth is: not many. But if I had a new business I would most certainly be reading Andy Sernovitz's blog, Damn I Wish I'd Thought of That!, every week.
I've been lucky to work with Andy since the beginning of Bazaarvoice and he's been a great Advisory Board member for us over the years. He founded WOMMA, the Word of Mouth Marketing Association a few months before Brant Barton and I founded Bazaarvoice. The founding of WOMMA and reading The Cluetrain Manifesto led me to think of the name "Bazaarvoice", which I explain in this Lucky7 post on naming your company. We gave away his brilliant book, Word of Mouth Marketing, at our first two Bazaarvoice client Summits. You can see our first two Summit t-shirts in this Lucky7 post. Andy helped us educate our clients on word of mouth marketing and was part of the inspiration around our "School of C2C Marketing".