If you want to build a strong company culture, then you should care about your company close to as much as you care about your family. That was my goal at Bazaarvoice as our CEO (you can read my 7 lessons learned on the journey from founder to CEO), and I deeply thought about how our family showed that we care about each other. One thing we are particularly good at, especially my wife, Debra, is taking photos while we are on vacation. We want to document the very important time we spend together, and we know that our children will only be this age once. This, of course, is the natural thing for most families to do, especially with young kids (as their appearance changes so much from year to year).