In honor of Netflix’s big beat today in the very unfortunate age of COVID-19, I decided to revisit my four-part Bazaarblog series while I was CEO of Bazaarvoice (from our inception in 2005 to our IPO in 2012). The name of the last part? “Netflix vs. Blockbuster: Round Four (Lights Out?)”

First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “Markets Are Conversations”. I still think it is the best chapter of any book on marketing that I’ve ever read. Bazaarvoice, literally translated, means “the voice of the marketplace”. I told the story about how Brant Barton, my Bazaarvoice co-founder, and I picked the name in Chapter 7 of my book “The Entrepreneur’s Essentials” (also available for free online). Do yourself a favor and read “Markets Are Conversations” if you never have - it was amazingly prescient.