Michael Osborne

A call to action for CEOs: You must sell

There is no more effective selling tool in a company’s organization than the company’s CEO. However, this tool is not used nearly as often or effectively as it should be. And that is because of the CEO themselves.

CEOs must adopt the regular practice of selflessly serving the rest of the organization. They must realize that their selling megaphone is larger than any other. This is not because they are better than anyone else in the organization. Everyone in the organization is just playing their role to their best ability. It is because the CEO possesses the company’s highest executive title, and the title signals several important distinctions:

The tale of Bazaarvoice, as told through the shirts on our backs (2009-2011) - part three

The tale of Bazaarvoice, as told through the shirts on our backs (2009-2011) - part three

After a long and terrific family summer vacation and the resulting hiatis from Lucky7, I'm back. We spent most of the month in France (from Paris to the French Riveria), starting with a quick juant in London, complete with a very nice dinner at Coya(awesome Peruvian food) with two of our longtime Bazaarvoice London team members.

As I mentioned in my first and second Lucky7 post in this series, every startup has their t-shirts. But you can tell a lot about a company by the t-shirts they make. And so I would like to continue to take you through Bazaarvoice's history - and our culture - with the most complete collection of BV t-shirts with the possible exception of my co-founder, Brant Barton.

Compare Metrics raises Series A, and I've joined as Chairman of the Board

Today, Compare Metrics announced their Series A funding from Austin Ventures. You can read about it in the Austin American-Statesman article or the Compare Metricspress release. The company is still largely in stealth mode, as you can see from their website. This is something we talked about since I backed the company as an angel investor and Garrett Eastham, co-founder and CEO, read my Lucky7 post on whether to be stealthy or not and took it to heart.

I'm very proud of the team in reaching this major milestone, and I look forward to continuing to serve as the independent Chairman of the Board. If you read aboutGarrett's background, you'll see that he was meant to found this company. Whenever I'm investing, I always value whether or not the founders are destined for their business background wise. Garrett is one of those guys, and I hope you get the chance to meet him soon and experience his passion first-hand. His leadership team is also stellar and I've had the pleasure of working with Chris Richter (VP of Sales), Lisa Roberts (VP of Marketing), and Joel Knight (VP of Client Services) as leaders in the early years at Bazaarvoice. Garrett also worked at Bazaarvoice and was one of our best.

The tale of Bazaarvoice, as told through the shirts on our backs (2007-2009) - part two

As I mentioned in my first post in this series, every startup has their t-shirts. But you can tell a lot about a company by the t-shirts they make. And so I would like to continue to take you through our history - and our culture - with the most complete collection of Bazaarvoice t-shirts with the possible exception of my co-founder, Brant Barton.

This is the second in my series, and I'll cover the years 2007-2009 here. The first post covers our first two years in business - 2005-2007.

Michael Osborne, our first global head of sales, and I worked hard on establishing a sales-driven culture. In my opinion, this is very important for a B2B company. Your clients are the ones that pay your bills and you should be obsessive about both selling to and servicing them well. All other functions in the company are in support of that goal. The most successful B2C companies, like Wal-Mart and Amazon, are no different in that they are obsessive about those that also pay their bills - with the only difference being they care most about consumers - versus businesses - as consumers are their key source of revenue. Osborne, as we all called him because his personality is bigger than life, was amazing in this regard and a huge part of the culture that quickly took root. His theme song for us "doing the impossible" in our achievements quarter after quarter became Don't Stop Believing by Journey. The YouTube video below will give you a window into our culture and all of us celebrating at the Alamo Drafthouse, where we held our All-Hands (I talked about why the awesome Alamo in my first post in this series). I took this video right after my talk to close out the day, where I was expressing my deep love for the company and then the Bazaarvoice band brought the house down by playing our theme song. This can only be described as a magical moment as I think you'll agree in watching the video (have you ever seen this type of energy at a company you worked at?).

The Director's cut of "Does Austin’s ‘entrepreneurial energy’ need more direction?"

Lori Hawkins, the business reporter for the Austin American-Statesman, interviewed me last week for an article that ran in the Sunday newspaper. I spent a lot of time with her on this - she is typically very diligent, and that is something that I've appreciated as an entrepreneur and now entrepreneurial catalyst and investor in Austin. She probably spent four hours with me on the article she wrote about my school-of-hard-knocks journey at Coremetrics to get it right.

This interview was full of advice for entrepreneurs and got a lot of attention. However, it had to fit the space constraints of the newspaper and came in around 1,000 words. So here's what you missed - a Director's cut, or a b-side if you choose. I've pasted the article in full below with quotes and filled in the additional content, which is not marked by quotes.

The most important thing you can do to build a great startup culture

I often get asked by entrepreneurs, "what is the most important thing that I can do to build a great culture?". My answer, "recruiting". Recruiting has to be a top-three priority for any CEO, for any size organization. But as a startup, it is the difference between life and death.

When Brant and I started Bazaarvoice, we wanted to get the team right from the beginning. We were obessive about that, and it paid huge dividends later on. If there was ever a secret to Bazaarvoice's success in those early days, both culturally and performance wise, it was that we obsessed about recruiting and also constantly debated how we would create a great culture (more on this second point in a later post). Brant and I came up with a process for recruiting that was so obvious in hindsight but yet is so rarely done.

The five critical ingredients to build a big company

I'm going to greatly expand on this topic, so I'll keep this post as short as possible. I could write a book on this post alone. For now, I want to quickly get down my thoughts on the five most critical ingredients to build a big company - one that changes the world and creates a lot of jobs and economic impact. Here are the ingredients:

A quick (restaurant) review of Sway

A quick (restaurant) review of Sway

Last night I ate at Sway - the new restaurant from Delfo Trombetta, the entrepreneur behind La Condesa. Delfo asked me to invest in Sway, and I passed. I'm regretting that decision now (just like I regret passing on investing in Uchiko and Uchi Houston when Tyson Cole asked me). Restaurants are tough investments, but when they hit - they can really hit big. La Condesa is a favorite in Austin - located conveniently downtown just a block from the W Hotel. La Condesa has amazing and progressive Interior Mexican food. Sway, on the other hand, has amazing and progressive Thai food. It was quite a treat, and I highly recommend it. It has only been open a few weeks, and it was already the second time my Bazaarvoice co-founder, Brant, had been! Brant is a foodie - I turn to him first for new restaurants to try.