Ralph Mack

Compare Metrics raises Series A, and I've joined as Chairman of the Board

Today, Compare Metrics announced their Series A funding from Austin Ventures. You can read about it in the Austin American-Statesman article or the Compare Metricspress release. The company is still largely in stealth mode, as you can see from their website. This is something we talked about since I backed the company as an angel investor and Garrett Eastham, co-founder and CEO, read my Lucky7 post on whether to be stealthy or not and took it to heart.

I'm very proud of the team in reaching this major milestone, and I look forward to continuing to serve as the independent Chairman of the Board. If you read aboutGarrett's background, you'll see that he was meant to found this company. Whenever I'm investing, I always value whether or not the founders are destined for their business background wise. Garrett is one of those guys, and I hope you get the chance to meet him soon and experience his passion first-hand. His leadership team is also stellar and I've had the pleasure of working with Chris Richter (VP of Sales), Lisa Roberts (VP of Marketing), and Joel Knight (VP of Client Services) as leaders in the early years at Bazaarvoice. Garrett also worked at Bazaarvoice and was one of our best.

How to leverage advisors and investors as your extended team

As an entrepreneur, I fostered an unusual communication practice with our investors and advisors. I treated them as I would have wanted to be treated if I were in their shoes. This is the Golden Rule in action.

You need to have empathy for those that you raise money from. They aren't the "man in the arena" (one of my favorite quotes from Theodore Roosevelt), but they can be very supportive - should you choose to treat them as part of your extended team. They are putting their money (if they are angel investors) - or their investors' money (as is the case for venture capitalists) - into your venture and you should treat that capital as if it were your own. And if it were your own capital ask yourself, "What kind of updates would I want?" My guess is you would want to always know how the business is doing and how you could help the business - and therefore help your investment. Part of the thrill of investing is to see the entrepreneur succeed - both changing their life and many other people's lives in the process. Investors enjoy telling their friends - other investors and family - about the success of your business. The journey is more important than any return they get (although to be clear they don't want to lose either their money or their investors' money). The more they help you, the more they live vicariously through you - and their fingerprints are all over your business. This is called a "helper's high" by my good friend and CEO coach, Kirk Dando (you can read more about Kirk and the value of CEO coaches in my Lucky7 post about the 7 lessons learned on the journey from founder to CEO).