The tale of Bazaarvoice, as told through the shirts on our backs (2007-2009) - part two

As I mentioned in my first post in this series, every startup has their t-shirts. But you can tell a lot about a company by the t-shirts they make. And so I would like to continue to take you through our history - and our culture - with the most complete collection of Bazaarvoice t-shirts with the possible exception of my co-founder, Brant Barton.

This is the second in my series, and I'll cover the years 2007-2009 here. The first post covers our first two years in business - 2005-2007.

Michael Osborne, our first global head of sales, and I worked hard on establishing a sales-driven culture. In my opinion, this is very important for a B2B company. Your clients are the ones that pay your bills and you should be obsessive about both selling to and servicing them well. All other functions in the company are in support of that goal. The most successful B2C companies, like Wal-Mart and Amazon, are no different in that they are obsessive about those that also pay their bills - with the only difference being they care most about consumers - versus businesses - as consumers are their key source of revenue. Osborne, as we all called him because his personality is bigger than life, was amazing in this regard and a huge part of the culture that quickly took root. His theme song for us "doing the impossible" in our achievements quarter after quarter became Don't Stop Believing by Journey. The YouTube video below will give you a window into our culture and all of us celebrating at the Alamo Drafthouse, where we held our All-Hands (I talked about why the awesome Alamo in my first post in this series). I took this video right after my talk to close out the day, where I was expressing my deep love for the company and then the Bazaarvoice band brought the house down by playing our theme song. This can only be described as a magical moment as I think you'll agree in watching the video (have you ever seen this type of energy at a company you worked at?).

How to leverage advisors and investors as your extended team

As an entrepreneur, I fostered an unusual communication practice with our investors and advisors. I treated them as I would have wanted to be treated if I were in their shoes. This is the Golden Rule in action.

You need to have empathy for those that you raise money from. They aren't the "man in the arena" (one of my favorite quotes from Theodore Roosevelt), but they can be very supportive - should you choose to treat them as part of your extended team. They are putting their money (if they are angel investors) - or their investors' money (as is the case for venture capitalists) - into your venture and you should treat that capital as if it were your own. And if it were your own capital ask yourself, "What kind of updates would I want?" My guess is you would want to always know how the business is doing and how you could help the business - and therefore help your investment. Part of the thrill of investing is to see the entrepreneur succeed - both changing their life and many other people's lives in the process. Investors enjoy telling their friends - other investors and family - about the success of your business. The journey is more important than any return they get (although to be clear they don't want to lose either their money or their investors' money). The more they help you, the more they live vicariously through you - and their fingerprints are all over your business. This is called a "helper's high" by my good friend and CEO coach, Kirk Dando (you can read more about Kirk and the value of CEO coaches in my Lucky7 post about the 7 lessons learned on the journey from founder to CEO).

Steve Jobs on asking for help, and the DNA of 1776 and Israel

This 1.5-minute long interview with Steve Jobs from 1994 has been floating around the Web recently and I love it. It is a philosophy that a good friend, Auren Hoffman (a serial entrepreneur himself), taught me when I was 26 and he was 24. I was lucky to have Auren as a neighbor when he was the founder and CEO of BridgePath and his office was right next door to mine at Coremetrics when Debra and I lived in San Francisco (Auren still lives there and has greatly prospered). Auren had a very popular lunch club for the Silicon Valley elite. There was always a compelling speaker, like the CEO of Exodus back when Exodus was a big deal. He invited me to attend with him, and I think the two of us were the most junior entrepreneurs there. So after attending several of these and being amazed at the networking opportunities each time, I asked Auren over lunch one day, "how the heck do you do it?". He told me about how he was fearless to reach out to anyone - but he did it in a particular way. Instead of approach them with the typical, "I'm a young guy and would like to learn from you", he would approach them with a very informed perspective and opinion about their business, something they said, an organization they are involved with, etc. This required more research, but it was very effective. It worked because of Auren's passion and genuine desire to connect and not waste the other person's time. So it wasn't just a little bit of research - it was an authentic interest in what he had learned about that person and their business. In other words, it wasn't a "cursory" or "shallow" amount of research. And it is the same reason why Bill Hewlett took the time to spend with Steve Jobs when he was only 12, as he talks about in this interview. How many other 12-year olds do this? Very, very, very few.

The Director's cut of "Does Austin’s ‘entrepreneurial energy’ need more direction?"

Lori Hawkins, the business reporter for the Austin American-Statesman, interviewed me last week for an article that ran in the Sunday newspaper. I spent a lot of time with her on this - she is typically very diligent, and that is something that I've appreciated as an entrepreneur and now entrepreneurial catalyst and investor in Austin. She probably spent four hours with me on the article she wrote about my school-of-hard-knocks journey at Coremetrics to get it right.

This interview was full of advice for entrepreneurs and got a lot of attention. However, it had to fit the space constraints of the newspaper and came in around 1,000 words. So here's what you missed - a Director's cut, or a b-side if you choose. I've pasted the article in full below with quotes and filled in the additional content, which is not marked by quotes.

The state of tech entrepreneurship in Austin

The state of tech entrepreneurship in Austin

SXSW has long come and gone in this beautiful city - that was, like, weeks ago! Like years past, it reached more epic heights this year and companies and investors were spending more on gaining attention than ever before. And with SXSW, the typical, "how is Austin doing at tech entrepreneurship?" question was asked again and again. But out of all of the articles written, the one that I personally heard the most about was this one by PandoDaily: "Will the Austin startup ecosystem ever live up to its promise?"". It stirred me up to read it, no doubt. And it lead me to write this post to share my own thoughts - as an insider - on the state of tech entrepreneurship in Austin.

A 'proper' vegan breakfast - updated

From the encouragement of my wife, Debra, who is reading Wheat Belly, about a month ago I added raw kale to my vegan breakfast smoothie recipe. I wanted to wait to write about it until I decided it was a permanent ingredient of my recipe. As this article points out, Kale is chock full of nutrients. It is also pretty filling, adding more heft to my smoothie. It alters the taste - making the smoothie a little less delicious but it is very delicious still. For the recipe, I use a healthy portion of the stalk and "floret" or whatever the leafy part is called.

My return to The Wharton School as an Entrepreneur-in-Residence

My return to The Wharton School as an Entrepreneur-in-Residence

I had the pleasure of visiting The Wharton School recently as a returning Entrepreneur-in-Residence. I found myself more encouraged than ever about the student body and their desire to be entrepreneurs. When I earned my MBA at Wharton, from 1997-1999, I was a bit of an outlier as an entrepreneur in a class of almost all aspiring consultants and bankers. In my class, there were a few entrepreneurs, such as John Lusk and Kyle Harrison, the co-founders of MouseDriver (I recommend reading their book on the experience), and Gregg Spiridellis, the co-founder and CEO of JibJab. John is at it again with Rivet & Sway and Gregg is still running JibJab, an unusually long tenure for any Wharton graduate in my class. Gregg is my most humorous friend and his talent has shown in so many ways at JibJab. But, at Wharton, I was even more strange than John, Kyle, and Gregg. And that is because I was founding and running businesses while I was still in school.

Recruiting parallels to venture capital investing

As I've gotten more ramped up here at Austin Ventures, I've learned a lot about the "other side" of entrepreneurship. I've known the world of a founder for the first half of my life (I'm 41 now), and I've started five companies, including Bazaarvoice and Coremetrics. But I've never been on the other side of the table as an investor and been a part of the closed discussions that occur after founders make their best case to an investment committee. What I've learned is really eye-opening and is helping me put a lot of patterns together (this is called "pattern recognition" in the investing world).

Time is money, money is time, or something different?

It has been awhile since I've posted as I've had three conferences back to back, including the main TED conference in Long Beach, our own Bazaarvoice Summit in Austin, and then SXSWi. So it is perhaps ironic that I write this philosophical post about time.

Benjamin Franklin was famous for saying many things and one of them was "remember that time is money" (you can read his full quote here). In my new journey as an angel and VC investor and entrepreneurial coach, I've been having many conversations with those that have been in these fields for longer than I have. In the first half of my life, I've been singularly focused on changing the world through technology - as the entrepreneur myself versus through others. One of the more stirring conversations I had recently was with a successful investor that said, "what use is money with no time". He was frustrated in that he had a lot of money but that it had chained him to have little time and he was vigorously trying to change that.

7 lessons learned on the journey from founder to CEO

Two days ago I had the honor of keynoting at the First Round Capital CEO Summit in San Francisco. The event was held at the Jewish Contemporary Museum. During my speech, I promised to put my notes up on my blog and so here they are.

My talk was about the 7 lessons I've learned on the journey from founder to CEO. First Round Capital invested in us when Bazaarvoice was under 10 people; they came in alongside Austin Ventures - where I am now a Venture Partner - in our Series A. First Round has been an incredible partner in our journey from startup to public company. Personally, I think they are the best first round investor in the U.S. with the portfolio to show for it. Josh Kopelman, a fellow Wharton grad, is especially strong and he has helped me many times along the way.

I started off my talk emphasizing that the journey matters most in your transformation from founder to CEO. It is both a beautiful journey and also at times a gut-wrenching one. As Kirk Dando, my CEO coach of four years, says, "the path to heaven goes through the road to hell". This couldn't be more true. You aren't born knowing how to either found a company or be a CEO. You aren't born knowing how emotional this journey can be. But it is a journey that I've cherished and, in my opinion, the most profound journey that one can take in a career. It is a journey that led to me being recognized as Austin's best CEO for the large company category last year. This doesn't mean I have done everything right or that I don't make mistakes (hopefully less of them are repeat mistakes).