With this being the season of giving and saying thanks, I wanted to share some thoughts on the right way to do it. Unfortunately, it is common in business to rush through your to-do list and quite often that means not thinking hard enough about what gift to give, especially when it comes to giving chotskies at tradeshows. In business, there is much mediocrity.
After a long and terrific family summer vacation and the resulting hiatis from Lucky7, I'm back. We spent most of the month in France (from Paris to the French Riveria), starting with a quick juant in London, complete with a very nice dinner at Coya(awesome Peruvian food) with two of our longtime Bazaarvoice London team members.
As I mentioned in my first and second Lucky7 post in this series, every startup has their t-shirts. But you can tell a lot about a company by the t-shirts they make. And so I would like to continue to take you through Bazaarvoice's history - and our culture - with the most complete collection of BV t-shirts with the possible exception of my co-founder, Brant Barton.
As I mentioned in my first post in this series, every startup has their t-shirts. But you can tell a lot about a company by the t-shirts they make. And so I would like to continue to take you through our history - and our culture - with the most complete collection of Bazaarvoice t-shirts with the possible exception of my co-founder, Brant Barton.
This is the second in my series, and I'll cover the years 2007-2009 here. The first post covers our first two years in business - 2005-2007.
Michael Osborne, our first global head of sales, and I worked hard on establishing a sales-driven culture. In my opinion, this is very important for a B2B company. Your clients are the ones that pay your bills and you should be obsessive about both selling to and servicing them well. All other functions in the company are in support of that goal. The most successful B2C companies, like Wal-Mart and Amazon, are no different in that they are obsessive about those that also pay their bills - with the only difference being they care most about consumers - versus businesses - as consumers are their key source of revenue. Osborne, as we all called him because his personality is bigger than life, was amazing in this regard and a huge part of the culture that quickly took root. His theme song for us "doing the impossible" in our achievements quarter after quarter became Don't Stop Believing by Journey. The YouTube video below will give you a window into our culture and all of us celebrating at the Alamo Drafthouse, where we held our All-Hands (I talked about why the awesome Alamo in my first post in this series). I took this video right after my talk to close out the day, where I was expressing my deep love for the company and then the Bazaarvoice band brought the house down by playing our theme song. This can only be described as a magical moment as I think you'll agree in watching the video (have you ever seen this type of energy at a company you worked at?).