Jon Loyens

An unusual, but beautiful, method of forming your company's values

I've got the Conscious Capitalism Summit on my mind as I write this.  Specifically, the main Summit (in Dallas this year), which my daughter, Rachel, and I are leaving for tonight.  Rachel is one of the keynotes and I couldn't be more proud of her.  She will be speaking about the process of writing her first book, Guardians of the Forest, which has been her dream since she was eight-years old and just happened this past January, after a year of work and years of saving up to pay for it (she paid 100% of her savings to the illustrator, Ryan Durney).  My good friend, John Mackey, will be introducing her on stage.  He has been a mentor to me for years and most recently her, for her book.  There are many good lessons for living a fulfilled life in her book and she is certainly an emerging conscious capitalist.  You can see all of the speakers here, and in the spirit of the post I wrote at the beginning of this year on continuous learning, I highly recommend you attend this Summit in the future (or the CEO Summit if you qualify).

But I've got the Conscious Capitalism Summit on my mind for another reason, and it is because of what it has taught me as an entrepreneur.  Last year, at the CEO Summit version of their events, I heard a CEO say on stage, "If you want to learn something amazing, just ask each of your employees to share with you the core values that they bring to work each and every day."  This immediately resonated with me as I had been thinking about how beautiful our culture was becoming at data.world but yet we hadn't written our core values down yet.  This isn't that unusual, BTW.  We didn't write down our core values at my previous startups, Coremetrics and Bazaarvoice, until we were around this age.  You want to get some operating history and some significant team build-out going before you do this exercise or it is just aspirational with no real resonance for how you've actually been living your day-to-day business life as a collective.

Back in the arena: the beginning of data.world

It has been a long time since I wrote anything on my Lucky7 blog and there is good reason for that.  Back in June, I started to brainstorm my next big idea with long-time friends Jon Loyens and Matt Laessig (both of whom were amazing at Bazaarvoice and had moved on to HomeAway).  Bryon Jacob (a 10-year veteran at HomeAway) soon got involved as an idea he had been thinking about was better than anything we came up with and one thing led to another until we founded data.world.

It may feel curious to my regular readers that I would jump back into the arena as the CEO of a company built from scratch.  After all, our investments in startups and venture capital funds have been performing well, including a recent exit with Deep Eddy Vodka being acquired (and us subsequently investing in Clayton Christopher’s VC fund, CAVU).  There are many factors that led to this calling for me: