This is Part Two of Two in a series about our love for food, cultural practices, nutrition, the way we treat animals, what the Torah (Bible) says about eating animals, and where I think the puck is going (Part Two is the one bit about entrepreneurship, or future forecasting what I believe will be a very lucrative opportunity for the right entrepreneurs). This is more about what I've learned about these topics over the past four years in adopting a mostly vegan diet than my typical Lucky7 posts about entrepreneurship (with the notable exception I just mentioned above). I will not be offended if you stop reading now, and you now understand the context if you continue to read this series. I want you to know what you are getting into before you proceed; I believe this series will be a Matrix-type learning for you ("take the red pill, Neo") and once you know the truth you cannot "unlearn" it. You have been warned. :) Having said all of that, this is a topic that I'm very passionate about. My drive to write this series comes from the many questions I get from people about my diet, so I'm writing this to openly share what I've learned and this will also be more efficient - and comprehensive - for me than telling bits and pieces of this learning each time in conversation. My drive also comes from losing my father to a heart attack because of his diet. He was too young to pass away, and I miss him very much. I wrote a tribute to him here - he was an amazing entrepreneur and man.

Before I begin, I would like to thank my good friend, Ryan Cush (one of our best for many years at Bazaarvoice and an executive of Food on the Table, recently acquired by The Scripps Network), for discussing and reviewing this series with me. He is a wise and good man, and I always enjoy collaborating with him.